DOn'T Leave Any Fan Behind
Introducing Adjacent and Experiencer fans.
The once dismissed, "Non-Fans" are redefined as Adjacents and Experiencers. Adjacents are fans of sports and entertainment. While they may not be particualaly interested the same things the traditional fans are, they appreceiate fandom and what exists in that universe. While Experiencers, love anything new, novel and spreadable through conversation or social media.
Why the focus on Forgotten Fans?
The world is changing. Traditional Fans will always have deep value, but what's trending, topical or viewed as social currency can come from anywhere at any time.
That's why a focus on the Forgotten Fan is so exciting!